Jimisar Autotrade Organised Open House in Conjunction with The Launching of the First Locally Assembled Mitsubishi ASX

KUCHING, 12th February 2014 – Jimisar Autotrade Sdn.Bhd., the authorized Mitsubishi 3S dealer (Sales, Service and Spare Parts) launched the first locally assembled ASX in Kuching today. The stylish designed urban compact SUV is available in 2WD and 4WD variants and is now available for booking at all Jimisar showrooms throughout Sarawak. To kick off the launch event, mock key presentation and goodies bag was given to its first customer, Ms. Charis Chan as a token of appreciation from the dealership.

The ASX is priced at RM 119,170.80 for the 2WD variant, and RM 133,499.86 for 4WD,  on the road with insurance. Available in four colours – Black Mica, Titanium Grey, Cool Silver and Solid White, the exciting model also now comes with a five-year unlimited mileage warranty.

Jimisar Autotrade Sales Team giving thumb-ups to the Mitsubishi ASX, confident the model will receive booking rate with its attractive pricing and features.
Ms. Charis Chan receives the ASX mock key from
Jimisar Autotrade Sales Manager, Ms. Alice Foo.

Created in just the right size, with high ride point, easy maneuvering, good handling and comfort, the 2014 ASX is a combination of utility and practicality of an SUV with the comfort of a sedan for active driving, thanks to its 2.0-litre MIVEC engine with 150 PS of power and 197 Nm of torque. Both the 2WD and 4WD variants are using smooth INVECS-III CVT (Continuous Variable Transmission) with Sports Mode that enhances the driving experience and excitements.

In terms of the safety features, the ASX comes with three airbags, ABS (Anti-lock Bracking System) and EBD (Electronic Brake Distributor) are standard across the range, while the 4WD variant has three added features: Traction Control, Active Stability Control (ASC) and Hill Start Assist (HSA). The agile and easy handling ASX has a class leading turning radius of 5.3 meters.

Uncompromised Safety Features: Dual Front Airbags + Knee Airbag
Uncompromised Safety Features: Dual Front Airbags + Knee Airbag

Both CKD (completely knocked down) ASX variants are equipped with automatic lights and wipers (auto rain and light sensors), leather seats, GPS navigation, front and rear parking sensors with reverse camera, automatic air conditioning and a high contrast instrument panel.




Exclusive equipment for the 4WD variant includes a panoramic roof, steering paddle shifters, push start button and solar/security window tint.


* only applicable to 4WD variant only.

In conjunction with the ASX launch, Jimisar Autotrade is hosting an Open House on this Saturday,the 15th February. All Mitsubishi enthusiasts and members of the public are welcome to view and test drive the Mitsubishi ASX.

Exciting family activities have been lined up for this weekend event and the major highlight is Lion Dance performance by Nanyang Wushu Federation of Sarawak which will start at 11am. Other fun kids activities include Photo Booth, Origami & Candy Floss giveaway.

Good news for new car buyer intenders, Jimisar is also running an exclusive campaign whereby all customers who register within February to March will be entitled to lucky draw contest. The Grand Prize is a Travel Voucher worth RM1,000.00. All Jimisar outlet will be running this lucky draw campaign simultaneously. * Terms & Conditions apply

For more information, please call us at 082 – 457 810, or visit www.jimisar.com or click “LIKE” to our Facebook page “Jimisar Autotrade Mitsubishi”.